Loveness Msofi

Institution: University of the Western Cape (UWC)

Unit & faculty: Faculty of Economics and Management Sciences, Institute of Poverty, Land and Agrarian Studies (PLAAS)

Research field: Agricultural extension and commercialisation

Supervisors: Prof Ruth Hall, PLAAS, University of the Western Cape (main supervisor); Dr John Thompson, Institute of Development Studies (co-supervisor)



Loveness is a Malawian national. She holds a BSc from the Bunda College of Agriculture at the University of Malawi, and a master’s in agribusiness management from the National Pingtung University of Science and Technology (NPUST) in Taiwan for a study on the empowerment of women farmers in Malawi. Loveness is a lecturer in extension and rural development at the Lilongwe University of Agriculture and Natural Resources (LUANAR) in Malawi, and has previously worked as a schoolteacher and a women’s programmes officer with the Malawian Ministry of Agriculture and Food Security, responsible for gender and HIV/AIDS mainstreaming in agriculture. Loveness has received numerous fellowships, including the African Women in Agricultural Research and Development (AWARD), and the Climate Impacts Research Capacity Leadership Enhancement Fellowship in 2016. In addition, she is working on several research projects in the area of gender and agriculture, agribusiness, agricultural extension, skills for employment, and agricultural commercialisation. Loveness is married and has two children.